August 29, 2015

Creating High Quality Inbound Links For Your Site

By Patrick LeMay

Creating links back to your site is an important part of any SEO strategy. However, some people mistakenly think that the quantity of links is the most important factor. The truth is that quality is more important than quantity when it comes to inbound site links. In fact, you can even hurt your search engine page placement if your site is linked to from the wrong sites. Here are some tips on building high quality links to your site that will optimize the search engine results for your site:

Participate in Blogs

Blogs can be a great way to create backlinks to your site. Whether you add entries to your own blog or simply add comments to other blogs, you’ll almost be guaranteed of increasing your site traffic and search engine page rating. The most important part about promoting your site on a blog is to keep things natural. You don’t want to appear as though you are simply advertising your site. If you have some useful information or comments that you can add to a blog discussion, while still providing a link to your site, you’ll have the best chances for success. When choosing a blog make sure to select one that allows you to post comments, as well as one that provides “no follow” and “do follow” links.

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Utilize Social Networking

Social networking can be a great boon to providing inbound links for your site. For example, getting involved with Facebook can be a great way of increasing public exposure for your site. You probably don’t want to try blatantly advertising your site on your Facebook page, but there are other ways to link back to it which are effective. Simply linking back to a post on your web site at least once a week, as part of a relevant conversational post, can be a great way of creating more web traffic.

Linking Practices to Avoid

In addition to the many effective link building techniques, there are also a number of things you should not do if you are trying to use good SEO practices for your site. In most cases you will want to avoid any kind of software that is designed to submit or build links in bulk. If you are going to provide links to your site, you should take the time to craft them by hand so that you are assured of their high quality. Bulk submitted links can be quick and easy to make, but they almost always end up looking like they were created automatically. You should also carefully avoid any backlinks from sites that are disreputable. Your reputation and search engine page placement could be harmed if you allow disreputable sites to link to yours. You should also avoid the large link farms, as these are generally looked down on by the search engines. If you’ve spent a lot of time creating quality links, you don’t want to ruin your efforts by adding your site link to link farms, just to try to increase the number of links to your site. It is better to build your links gradually and naturally as opposed to pushing out a lot of low quality links in a hurry.

About the Author: Wolf21.com is a

Toronto SEO company

specializing in

internet marketing

and ppc advertising.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=588427&ca=Internet

New search engine to search inside Wikipedia

Thursday, January 18, 2007 

A new search engine that was announced yesterday finds articles and links within the English Wikipedia. Wikiseek, run by a California based startup company called “searchme”, is a website which aims to be “A better way to search Wikipedia.”

Although most keywords work without problems, Digg users have found search terms that the site does not recognize. If you enter “Chicago” for example, it shows no Wikipedia articles at all, and clicking “Chicago, Illinois” leads to an article on West Chicago, Illinois and other related articles to the subject. Similarly, entering “Christmas”, “United States” or “PlayStation 3″ only provides links to related articles on Wikipedia, although they are in the top 10 of most viewed articles in the English Wikipedia. Searching “porn” comes up with commercial websites linked from Wikipedia, but not the relevant articles in the free encyclopedia. For most articles however, the relevant Wikipedia article is the first result or among the results.

The site says that “The contents of Wikiseek are restricted to Wikipedia pages and only those sites which are referenced within Wikipedia, making it an authoritative source of information less subject to spam and SEO schemes.” The site also offers a Toolbar plugin and a Firefox extension to add a Wikiseek search button inside of Wikipedia pages.

Danny Sullivan at the Search Engine Land blog found Wikiseek’s results inferior compared to the results from established search engines. SearchMe CEO Randy Adams stressed that Wikiseek is still in a beta phase. He pointed out that they welcome feedback more than the average search engine, which can be posted on their company wiki.

Searchme put a button on their main page, encouraging beta testers to instantly promote the site on Digg. In August 2006, Digg had half a million registered users.

Some media outlets have reported that Wikiseek was created by either the Wikimedia Foundation which runs Wikipedia, or private corporation Wikia, which hosts a collection of wiki communities. Both rumors are untrue, says Angela Beesley, co-founder of Wikia and chair of the Advisory Board of the Wikimedia Foundation. “Wikiseek is an independent project with no affiliation with either Wikia or the Wikimedia Foundation.”

The Wikiseek site says they contribute the majority of its revenue from advertisement to the Wikimedia Foundation’s fundraising effort.

Microsoft buys online ad firm Aquantive for $6 billion

Friday, May 18, 2007 

Microsoft have today paid $6 billion (£3 billion) for the online marketing firm Aquantive. The takeover will pave the way for Microsoft to expand into the $40 billion online advertising market currently dominated by Google and Yahoo!.

Kevin Johnson, the head of Microsoft’s platforms and services division, said “This deal takes our advertising business to a new level” and follows the recent acquisitions by Google and Yahoo who bought DoubleClick for $3.1 billion, and the remaining 80% of Right Media Exchange for $680 million respectively.

Aquantive will remain at its base in Seattle with its current staff of around 2.600, but will work as part of Microsoft’s online operations.

The deal is expected to be completed by early 2008, subject to regulation.

August 28, 2015

Microsoft buys online ad firm Aquantive for $6 billion

Friday, May 18, 2007 

Microsoft have today paid $6 billion (£3 billion) for the online marketing firm Aquantive. The takeover will pave the way for Microsoft to expand into the $40 billion online advertising market currently dominated by Google and Yahoo!.

Kevin Johnson, the head of Microsoft’s platforms and services division, said “This deal takes our advertising business to a new level” and follows the recent acquisitions by Google and Yahoo who bought DoubleClick for $3.1 billion, and the remaining 80% of Right Media Exchange for $680 million respectively.

Aquantive will remain at its base in Seattle with its current staff of around 2.600, but will work as part of Microsoft’s online operations.

The deal is expected to be completed by early 2008, subject to regulation.

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