Creating High Quality Inbound Links For Your Site
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By Patrick LeMay
Creating links back to your site is an important part of any SEO strategy. However, some people mistakenly think that the quantity of links is the most important factor. The truth is that quality is more important than quantity when it comes to inbound site links. In fact, you can even hurt your search engine page placement if your site is linked to from the wrong sites. Here are some tips on building high quality links to your site that will optimize the search engine results for your site:
Participate in Blogs
Blogs can be a great way to create backlinks to your site. Whether you add entries to your own blog or simply add comments to other blogs, you’ll almost be guaranteed of increasing your site traffic and search engine page rating. The most important part about promoting your site on a blog is to keep things natural. You don’t want to appear as though you are simply advertising your site. If you have some useful information or comments that you can add to a blog discussion, while still providing a link to your site, you’ll have the best chances for success. When choosing a blog make sure to select one that allows you to post comments, as well as one that provides “no follow” and “do follow” links.
Utilize Social Networking
Social networking can be a great boon to providing inbound links for your site. For example, getting involved with Facebook can be a great way of increasing public exposure for your site. You probably don’t want to try blatantly advertising your site on your Facebook page, but there are other ways to link back to it which are effective. Simply linking back to a post on your web site at least once a week, as part of a relevant conversational post, can be a great way of creating more web traffic.
Linking Practices to Avoid
In addition to the many effective link building techniques, there are also a number of things you should not do if you are trying to use good SEO practices for your site. In most cases you will want to avoid any kind of software that is designed to submit or build links in bulk. If you are going to provide links to your site, you should take the time to craft them by hand so that you are assured of their high quality. Bulk submitted links can be quick and easy to make, but they almost always end up looking like they were created automatically. You should also carefully avoid any backlinks from sites that are disreputable. Your reputation and search engine page placement could be harmed if you allow disreputable sites to link to yours. You should also avoid the large link farms, as these are generally looked down on by the search engines. If you’ve spent a lot of time creating quality links, you don’t want to ruin your efforts by adding your site link to link farms, just to try to increase the number of links to your site. It is better to build your links gradually and naturally as opposed to pushing out a lot of low quality links in a hurry.
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